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JP-8: Brewed with Honor

2025

Brand & Package Design

Figma, Illustrator, InDesign

2025

Brand & Package Design

Figma, Illustrator, InDesign

JP–8 was an inspiration of the military jet fuel, brewed by Chris Thibodeau. Chris was a veteran and alumni of MSU Denver who made an impact with the Tivoli Brewery and the School of Hospitality.

This opportunity has brought outcomes of thoughtout research and conceptual design to commemorate the label for the Chris Thibodeau Memorial Veterans Brewing Endowment event, dedicated to Chris’ legacy and support for future MSU Denver veterans.

JP–8 was an inspiration of the military jet fuel, brewed by Chris Thibodeau. Chris was a veteran and alumni of MSU Denver who made an impact with the Tivoli Brewery and the School of Hospitality.

DESIGN PROCESS

THE MIND MAP

The mind map provides connections and considerations the beer label should include. This refers to the context of the brew but most importantly the representation of JP–8's story to the target audience.

The mind map provides connections and considerations the beer label should include. This refers to the context of the brew but most importantly the representation of JP–8’s story to the target audience.

KEY:

LOGO & LABEL EVOLUTION

SKETCH

DIGITAL RENDER

FINAL DESIGN

SKETCH

DIGITAL RENDER

FINAL DESIGN

BRAND STANDARDS

The brand guidelines for JP–8 gives an overview of how the logo can be used with the correct colors, font choice, and sizing when present.

Starting off with the breakdown of the logo design, it showcases the content that is a part of the JP–8 architecture: Wordmark, Graphic Element, and Tagline.

WORDMARK

GRAPHIC ELEMENT

TAGLINE (TEXT-WRAPPED)