2025
Brand Identity
Figma, Illustrator, InDesign
Climate Action is the 13th United Nations Sustainable Development goal, creating targets to improve climate-related events.
Sections of my work highlight the goal’s purpose, creating iterative marks from sketch to digital development, and show hypothetical brand essence of renewable energy with semantics, syntactics, and pragmatics.
WHAT IS THE GOAL?
Climate Action's Goal: "Take urgent action to combat climate change and its impacts." With using key words, the goal provides a broad structure of the general issue.
THE GRAPHIC ELEMENT
NAME PLACEMENT
SIGNATURE & PRIMARY LOGOS
WISE YELLOW
C: 0, M: 10, Y: 92, K: 0
R: 255, G: 222, B: 92
SMOOTH PURPLE
C: 56.6, M: 90.13, Y: 40.34, K: 29.66
R: 102, G: 45, B: 83
With creating a mind map, using categorized systems help represent the goal to then connect its impacts/issues that affect those systems. After analzying the causes, possible solutions are built out to resolve for Climate Action.
KEY:
1
2
ANALOG EXPLORATION
VECTOR ITERATIONS
FINAL BRANDMARK
BRAND STANDARDS
NEXT PROJECT
COLORS
2-COLOR PRIMARY
(Positive)
2-COLOR SIGNATURE
(Reverse)
2-COLOR SIGNATURE
(Black & White)
AREA OF ISOLATION
TYPOGRAPHY
ROBOTO, BOLD:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
SYSTEM STUDIES
SIZING
3