QUEEN BEE HOT SAUCE
QUEEN BEE HOT SAUCE
QUEEN BEE HOT SAUCE
2025
Package Design
Figma, Illustrator, InDesign
2025
Package Design
Figma, Illustrator, InDesign
Queen Bee Hot Sauce is a package design that represents a local bee company in Colorado. This became my first opportunity to create a box and label design. This experience has led my interest into package design, in which connects into the build up for brand identity.
Queen Bee Hot Sauce is a package design that represents a local bee company in Colorado. This became my first opportunity to create a box and label design. This experience has led my interest into package design, in which connects into the build up for brand identity.
Queen Bee Hot Sauce is a package design that represents a local bee company in Colorado. This became my first opportunity to create a box and label design. This experience has led my interest into package design, in which connects into the build up for brand identity.
PROJECT BRIEF
PROJECT BRIEF
This hot sauce brand presents itself as bold and adventurous that blends the sweetness of local Colorado honey. This project brings challenges reflecting upon the needed deliverables; Package representation, legal details of nutrition/ingredients and bar code.
This hot sauce brand presents itself as bold and adventurous that blends the sweetness of local Colorado honey. This project brings challenges reflecting upon the needed deliverables; Package representation, legal details of nutrition/ingredients and bar code.
This hot sauce brand presents itself as bold and adventurous that blends the sweetness of local Colorado honey. This project brings challenges reflecting upon the needed deliverables; Package representation, legal details of nutrition/ingredients and bar code.
LOGO DESIGN
BOX DESIGN WITH DIELINES
BOX DESIGN WITH DIELINES
SKETCH DEVELOPMENT
FINAL DESIGN
FINAL DESIGN
APPLIED ELEMENTS
MINI STANDARDS
MINI STANDARDS
APPLIED ELEMENTS
HONEYCOMB
HONEYCOMB
CROWN ICON
CROWN ICON
The crown becomes an additional element to represent "QUEEN" within the brand name.
The crown becomes an additional element to represent “QUEEN” within the brand name.
The crown becomes an additional element to represent "QUEEN" within the brand name.
The honeycomb is treated as a border and resembles the honey bee environment.
The honeycomb is treated as a border and resembles the honey bee environment.
BRAND NARRATIVE
BRAND NARRATIVE
LABEL BACKSTORY
LABEL BACKSTORY
LABEL BACKSTORY
"From the wild hives of Colorado to the flames of our kitchen, Queen Bee Hot Sauce brings the sting. Crafted with raw local honey and a fearless blend of peppers, each bottle is a daring mix of sweet heat. Choose your buzz — from the playful sting to full-on venom — and taste adventure in every bite. Rule your hive. Be the Queen."
“From the wild hives of Colorado to the flames of our kitchen, Queen Bee Hot Sauce brings the sting. Crafted with raw local honey and a fearless blend of peppers, each bottle is a daring mix of sweet heat. Choose your buzz — from the playful sting to full-on venom — and taste adventure in every bite. Rule your hive. Be the Queen.”
"From the wild hives of Colorado to the flames of our kitchen, Queen Bee Hot Sauce brings the sting. Crafted with raw local honey and a fearless blend of peppers, each bottle is a daring mix of sweet heat. Choose your buzz — from the playful sting to full-on venom — and taste adventure in every bite. Rule your hive. Be the Queen."
FLAVOR
FLAVOR
FLAVOR
MILD STING
MILD STING
MILD STING
TAGLINE
TAGLINE
TAGLINE
Sweet. Fierce. Untamed.
Sweet. Fierce. Untamed.
Sweet. Fierce. Untamed.
CRAFTSMANSHIP
CRAFTSMANSHIP
CRAFTSMANSHIP
Keeping our bzzzness local. Crafted with local Colorado honey from Grand Junction.
Keeping our bzzzness local. Crafted with local Colorado honey from Grand Junction.
Keeping our bzzzness local. Crafted with local Colorado honey from Grand Junction.
INGREDIENTS
INGREDIENTS
INGREDIENTS
Chili Peppers, Vinegar, Organic Honey, Garlic, Salt, Water. (May contain onion, citrus, or spices depending on recipe variation.)
Chili Peppers, Vinegar, Organic Honey, Garlic, Salt, Water. (May contain onion, citrus, or spices depending on recipe variation.)
Chili Peppers, Vinegar, Organic Honey, Garlic, Salt, Water. (May contain onion, citrus, or spices depending on recipe variation.)
MANUFACTURER
MANUFACTURER
MANUFACTURER
Queen Bee Hot Sauce Co., Grand Junction, CO
Queen Bee Hot Sauce Co., Grand Junction, CO
Queen Bee Hot Sauce Co., Grand Junction, CO
TYPOGRAPHY
TYPOGRAPHY
ZUUME, LIGHT ITALIC:
ZUUME, LIGHT ITALIC:
COLOR
COLOR
QUEEN BEE YELLOW
C: 1.41, M: 24.99, Y: 83.84, K: 0
QUEEN BEE BLACK
C: 72.69, M: 66.77, Y: 65.31, K: 79
QUEEN BEE BLACK
C: 72.69, M: 66.77, Y: 65.31, K: 79
ZUUME, REGULAR:
ZUUME, REGULAR:
ZUUME, BOLD:
ZUUME, BOLD:
ZUUME, BOLD ITALIC:
ZUUME, BOLD ITALIC:
ZUUME, BLACK:
ZUUME, BLACK:
APPLIED ELEMENTS
HONEYCOMB
The honeycomb is treated as a border and resembles the honey bee environment.
QUEEN BEE YELLOW
C: 1.41, M: 24.99, Y: 83.84, K: 0
QUEEN BEE BLACK
C: 72.69, M: 66.77, Y: 65.31, K: 79
QUEEN BEE YELLOW
C: 1.41, M: 24.99, Y: 83.84, K: 0
Brand Personality & Archetype
Archetype: The Rebel – daring, fearless, unapologetic
Tone: Bold, fiery, witty, and a little dangerous
Visual style: Striking, edgy, playful but premium
Brand Personality & Archetype
Archetype: The Rebel – daring, fearless, unapologetic
Tone: Bold, fiery, witty, and a little dangerous
Visual style: Striking, edgy, playful but premium
Brand Personality & Archetype
Archetype: The Rebel – daring, fearless, unapologetic
Tone: Bold, fiery, witty, and a little dangerous
Visual style: Striking, edgy, playful but premium
Target Audience
Food lovers trying unique hot sauces with artisanal flair
Millennials/Gen Z foodies all for local ingredients and brand storytelling
Shoppers in specialty stores, farmers markets, and gourmet shops
Target Audience
Food lovers trying unique hot sauces with artisanal flair
Millennials/Gen Z foodies all for local ingredients and brand storytelling
Shoppers in specialty stores, farmers markets, and gourmet shops
Target Audience
Food lovers trying unique hot sauces with artisanal flair
Millennials/Gen Z foodies all for local ingredients and brand storytelling
Shoppers in specialty stores, farmers markets, and gourmet shops
LOGO DESIGN
SKETCH DEVELOPMENT